Marketing a private club is about making a sales pitch that generates a potential prospect, or better yet, a sale--pure and simple! Doing this has, quite honestly, NOTHING to do with your logo, your type style or the colors you use in your marketing pieces!

     Unfortunately, most amateur marketers are far more interested in these types of insignificant style issues than in actually making the phone ring. What makes the phone ring or gets a prospect to fill in a contact form on your web site?

1.  A Great headline that grabs the reader by the throat and promises a specific benefit for taking the time to read more.

2.  Great, passionate, benefit-loaded copy that tells the reader the full story of why people just like them are picking up the phone now and calling for a tee time or a membership package at your club.

3. Great marketing does not allow a prospect to finish a sentence for him or herself. They won't if you use bullet points!  FINISH the sentence as a FULL benefit!

4. Great marketing should discourage NON prospects in the copy so as not to waste your time with unqualified prospects.

5. Great marketing should always include testimonials from other happy players that support and back up your promise.

6. Great marketing must have an offer that motivates the prospect to action NOW! This does not have to be a discount, but it must be time sensitive. They have to lose something by not acting NOW!

7. Great marketing asks the prospect to take specific action and tells how and when to do it!

8. Great marketing should be long enough to make a FULL sales pitch but should include many sub headings so readers can scan for relevancy before they dive in and read the whole piece.

9. Great marketing tracks every single response by using a different web address and phone number so that when someone at the club asks if  the club should run an ad in XZY publication again next year, you will actually have a competent answer based on tracked response! That's an answer based on the dollars and cents facts of your previous efforts - not a gut feeling or a guess.

10. Great marketing only becomes LEGENDARY when the person on the other end of the phone is trained and scripted to maximize response to the leads! If that person is an amateur, then all the other steps, and all your money is wasted!  Now that's something to think about!

These rules apply to your website, your brochures, letters, print ads, radio and TV!  There are many more things you should do, but if you at least do some of the above, you will improve your marketing significantly.

To turn your clubs marketing into Legendary Marketing, call now!