How many new members, "Make Member?"

Are you aware that over 80% of all attrition that happens in a Private Club is by Members who have been there two years or less?  Do you know why?  Well the answer is this!  They never "MAKE MEMBER."  And what does "MAKE MEMBER "mean?  It means they were never connected to the Club.  They did not meet fellow members, they were not involved as a family, they never became well acquainted with the Club Staff, and their specific tastes and preferences were never known so they could be invited to events in which they had an interest.

What are you doing to connect new Members to your Club?

Does your Club have a formal orientation process for new members?  Are new members provided a Club Passport that all but ensures all areas of the Club are visited by them in their first 30 days of membership?  Is there a process in place to make new members known to all the Club Staff so they can go the extra step in meeting them and introducing them to other members.  Do you have a survey that you ask them to complete so you know their specific interests? 

The Lifetime Value of a Member

The Lifetime value of a member is an astonishing sum.  Not only do you receive the initiation fee, dues, and other spending, but new members are are most excited about their Club in the first few months after they join and are most likely to provide excellent referrals of their friends and business associates during this time.  Do you know the lifetime value of a member at your Club?

Private Club Commander's Member Relationship Manager

Private Club Commander's Member Relationship Manager allows you to easily capture information about every new member, segment that information, and market directly to their specific preferences and get them using the Club and immediately begin meeting other members.  A series of letters can be preprogrammed to go out weekly reminding them of the recreational and social opportunities available to them in their first months of membership and an e-mail campaign can be designed and automated to remind them of the Club events of interest to them.  Not only that, but our staff of Private Club experts does all the work for you!

For more information on how Private Club Commander can help you in you retention efforts, visit our website at www.privateclubcommander.com