Andrew Wood Reveals His Number One Recommendation for Private Clubs Looking to Survive the Economic Crisis in 2009!

Dear Reader,

     Wow, last week's "Ask Andrew" tele-seminar call might have been the FASTEST 60 minutes EVER!

     The pace was fast and furious. So fast, in fact, even I missed out on some of the details... that's why I'm so glad we recorded the call!

     I'm going to listen to the call again myself right now just to see what golden nuggets I missed in my own note-taking. I'm inviting you to do the same.

     Click Here for Instant Access to the "Ask Andrew" Tele-Conference Playback

     Andrew made several key points during the call, but without a doubt, the most shocking one was his open admission that, in 2009, the best use of your marketing budget is NOT to spend it on advertising... NOT to spend it on marketing at all!

     Here's a quick summary of the highlights...

1. Track every marketing campaign including phone calls to see what works. Eliminate duds and load up on high performing campaigns. Click Here for a demonstration and find out just how easy it is to track all your marketing automatically.
   
   
2. Train your staff to sell! This is the #1 thing you can do to ensure success in the difficult economic times ahead of us in 2009. Click Here to check out Andrew's solution to staff training including a risk free "test drive" and a free ticket to Golf Marketing Boot Camp ($1,595 value)!
   
   
3. Chase whales, not minnows. Going after outings with a proven system like the Outings Domination program will help you double or triple your outing business this year. The formula is simple, increase your outing database, contact them every month by mail and make them an irresistable offer. Click Here for a free copy of Andrew's Special Report "How to Dominate the Golf Outing Business in Your Area."
   
   
4. Invest in technology to maximize marketing results. When it comes to technology, not all websites and e-mail marketing programs are created equal.  There are hundreds of cheap website providers out there, but these sites don't have the cutting edge technology to get results for you. He with the biggest database still wins, but you must invest in technology that allows you to automatically segment your list and send specific targeted promotions. Also, because clubs are already too busy running their golf club and likely to take on that challenge with less staff in 2009, the best use of your time is not updating your website and sending out emails. You should instead outsource all of your digital marketing.
   
   
5. Innovative Promotions to Get New Customers - If you want to get new customers you will need to be more aggressive and more innovative than ever before.  Innovative promotions like David Leadbetter's Hit it Further or David Frost's Superior Guide to Putting e-books (both Legendary Marketing exclusives) are right on target.
   
   
6. Sales is Everybody's Job! Unfortunately people in golf just don't see themselves as sales people. You need to make a paradigm shift and get more aggressive than ever before and help your people re-define as "Entertainment Consultants" that help people to decide that they can and should spend their money at your club for maximum enjoyment! Click Here to check out The Missing Link Staff Training Program to learn more about how to drive this point home at your club.
   
   
7. In tough economic times, people want an escape, and marketed correctly, golf can be it! Remember, you're in the entertainment business FIRST, and the golf business second. Instead of boring brochures and bag tags, consider producing a take home audio CD such as "Great Golf Stories for Your Drive Home." Click Here for details on producing a Drive Home CD for your club.
   
   
8. Fusion Marketing is a great way to leverage your club's underutilized assets to get in return gifts you can use to create an irresistable offer and stop you from discounting.  Often, you can do this at NO COST! If you are a Northern Club with a decent sized database willing to promote a winter trip to our Florida partner Juliette Falls Resort in exchange for some free resort vacations, then email andrew@legendarymarketing.com to set up a trade right now!
   
   
9. How to do more with less! Most owners are cutting staff and trying to increase profits at the same time, so what should they do? You can turn an average employee into an extraordinary employee by providing written business systems and training for your staff. Click Here for a complimentary phone consultation with Bob Devitz, CEO of Legendary Golf Management. 

     There were so many important points covered on this call, I know you will benefit from listening in yourself.

     Click Here for Instant Access to the "Ask Andrew" Tele-Conference Playback

All the best,

Kevin Strom
PGA Professional
VP of Marketing
Golf Marketing Commander

P.S. How would you like to increase your club's income by 21% or more while other clubs around you wither and die in the recession? Click Here to "Test Drive" our Missing Link Sales & Marketing Program RISK FREE for 30 days and get a $1,595 ticket to the World Famous Golf Marketing Boot Camp absolutely FREE!

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