Ever wonder why sales aren't happening more quickly?  Ever wonder why even though inquiries are coming in about membership or other services your Club offers....sales do not follow?  Ever wonder why guests of members often express interest in your Club but wind up having their outing or meeting at another Club?  Your Club could be a victim of one or more of:

The 7 Deadly Sins of Lead Loss!

To find out whether you or someone at your club are committing one of the 7 Deadly Sins, please honestly ask yourself if any of the following is happening at your Club:

1. A prospect calls to inquire about the Club, and the note, in all the daily business going on in the Club, gets misplaced.  Maybe the person will call back....maybe not.
   
2. A salesperson decides that a lead is dead and needs no follow up because the person inquired a few months ago but did not join the Club or book the event.
   
3. An events coordinator makes a decision that since the date the person requested their event on is already booked, there is no need to call him back and throws away the message.
   
4. Your staff falls into the "until trap" and decides that until... the new menu is finished/the pool is resurfaced/our greens are ready for play/or another amenity driven reason ......... it's not a good idea to call the person back.
   
5. It is decided by the person responsible for sales that more research on the person and his needs is required before a return call can be made.
   
6. The Club's salespeople are too busy creating the newsletter, planning the 4th of July Party, or doing other administrative tasks to get around to calling the prospect back in a timely manner.
   
7. Scripted, formalized sales training for all members of the sales team and other Club staff is not in place and there is no system in place to handle requests for information, so they go unnoticed.
   

If you answered yes to any of the above questions, then you need a Marketing Commander website!  www.marketingcommander.com.  If you did not answer yes to any of the above questions, then you must already be a Legendary Partner!

All kidding aside, what does all this mean? It means that prospects that should be YOUR new Members, Outings, and Private Events are going to your competitors!

If any of these things are happening at your Club you are wasting valuable leads that will result in sales for your Club if properly managed.  With Marketing Commander's sales management tool you will never again have a lead fall through the cracks.  By directing all of your inquiries through our website technology, the right people, including the General Manager, gets an e-mail notification that there has been interest expressed in Membership, an Outing, a Private Event, or other products and services your Club provides.  At the same time, this information is automatically populated into the CRM/Sales Management tool of our website and can then be assigned and followed through to its logical conclusion.

What's the next step?

Contact me for a Complimentary One Hour Consult!

What will take place during the consult?

Basically, we talk about your Club, its strengths and challenges, get some specific data like number of members, rounds of golf, type of Club (i.e. Public, Private, Developer Owner, Member owned, privately owned), trends, etc......and then I provide you with recommendations on how to drive membership sales, fee play, outing rounds, private events, member retention........basically whatever the specific need is for your Club. Think about what this can mean for your Club!  Five new members? a couple new outings? a wedding or two?........

This is NO COST, NO OBLIGATION Offer to the first two readers who contact me at 727-424-2434.    I will then follow up with you to schedule a time to talk.

You will never lose a lead again!

For Legendary Golf Management,

Bob Devitz
President and CEO
Legendary Golf Management
www.legendarygolfmanagement.com
727-424-2434

PS:  Check out our industry leading website technology at www.marketingcommander.com

PSS: For more great ideas than you could get reading hundreds of books on marketing, check out www.cunninglyclevermarketing.com