Guest Registration: Pain or Panacea?
Posted by Golf Management Blog at 6/5/2009 11:00 AM 
Categories: Private Club Marketing, Golf Management Companies, Golf Management Company, Golf Course Management
Categories: Private Club Marketing, Golf Management Companies, Golf Management Company, Golf Course Management
Guest Registration: Pain or Panacea?
I have had much success with guest registration in private country clubs as a source of leads for membership, outings, and private events. This is accomplished through a formal system in the golf pro shop that requires each guest to complete a guest registration card that asks for some basic information plus a question asking the guest to check off any of the club services in which he may have interest.
This simple process has produced new members and revenue for clubs in ALL cases! Yet, I visit and talk with many clubs every week who don’t have this type of system in place.
It’s easy to implement, ensures the integrity of the club’s guest policy, and provides new revenue to the club. So, why isn’t it in place everywhere?
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